IAB Ireland

Lobbying Organisation IAB Ireland

Date published 06 May, 2025

Relevant Matter Legislation

Public Policy Area Communications

Period 1 Jan, 2025 to 30 Apr, 2025

Specific Details Shared information and research in relation to the role of personalised advertising for the economy and consumers' understanding of digital advertiisng and privacy regulation with a view of the forthcoming legislative agenda for the current mandate of the European Commission.

Intended results Inform policy makers about the important role of personalised advertisng for Irish businesses and the the Irish economy and to share consumers' views and understanding of the value exchange in relation to digital advertising.

Name of person primarily responsible for lobbying on this activity Suzanne McElligott

Did any Designated Public Official(DPO) or former Designated Public Official(DPO) carry out lobbying activities on your behalf in relation to this return? You must include yourself, and answer Yes, if you are a current DPO or a DPO at any time in the past. (What is a Designated Public Official?) No

Did you manage or direct a grassroots campaign? No

Was this lobbying done on behalf of a client? No

Lobbying activity

The following activities occurred for this specific Subject Matter Area.

Meeting (1)

A meeting with Irish MEPs Andrews, Cowen, Kelleher and Ní Mhurchú, Doherty and Kelly in the EU Commissoin on Feburary 4th introducing IAB Ireland and sharing on the importance of personalised advertising for Irish businesses and economy. Emma Ascroft, Yahoo! and member of IAB Ireland's Policy Council attended these meetings also.

Meeting (1)

A meeting with MEP Michael McNamara on April 8th introducing IAB Ireland and sharing recent research on the importance of personalised advertising for EU and Irish businesses and economy with a view to the forthcoming EU legislative agenda.

Designated public officials lobbied

The following DPOs were lobbied during this return period on this specific Subject Matter Area. These DPOs were involved in at least one of the Lobbying Activities listed above, but not necessarily all of them. As returns are specific to a Subject Matter Area the above Lobbying Activities may be associated with multiple returns.

Barry Andrews MEP (European Parliament)

Billy Kelleher MEP (European Parliament)

Barry Cowen MEP (European Parliament)

Cynthia Ní Mhurchú MEP (European Parliament)

Seán Kelly MEP (European Parliament)

Regina Doherty MEP (European Parliament)

Michael McNamara MEP (European Parliament)