Reduced Risk Products Association Company Limited (Reduced Risk Products Association)

Lobbying Organisation Reduced Risk Products Association Company Limited

Date published 20 May, 2026

Relevant Matter Legislation

Public Policy Area Health

Period 1 Jan, 2026 to 30 Apr, 2026

Specific Details The Reduced Risk Products Association wrote to the relevant Ministers regarding concerns with the Public Health (Tobacco Products and Nicotine Inhaling Products) (Amendment) Bill 2026, particularly proposed flavour restrictions and their potential unintended consequences for public health and Irish retailers. The correspondence referenced previous Government statements on aligning with UK legislation to minimise cross-border issues and black market activity.

Intended results The communication highlighted that the UK Government is taking a more cautious approach to flavours, recognising their role in helping adults quit smoking. It warned that restricting flavours in Ireland could increase cross-border purchasing, expand the black market, damage compliant Irish retailers and lead to greater circulation of unregulated products. Retail EPOS data from approximately 2,000 age-gated stores showed tobacco flavours account for just 3% of vape sales.

Name of person primarily responsible for lobbying on this activity Joe Dunne

Did any Designated Public Official(DPO) or former Designated Public Official(DPO) carry out lobbying activities on your behalf in relation to this return? You must include yourself, and answer Yes, if you are a current DPO or a DPO at any time in the past. (What is a Designated Public Official?) No

Did you manage or direct a grassroots campaign? No

Was this lobbying done on behalf of a client? No

Lobbying activity

The following activities occurred for this specific Subject Matter Area.

Email (2-5)

The RRPA argued that limiting legal flavours to products used by only a small minority of adult vapers risks undermining smoking cessation efforts and legitimate Irish businesses. The Association suggested a more balanced approach focused on regulating flavour descriptions and marketing, while maintaining adult access to products used as an alternative to smoking.

Designated public officials lobbied

The following DPOs were lobbied during this return period on this specific Subject Matter Area. These DPOs were involved in at least one of the Lobbying Activities listed above, but not necessarily all of them. As returns are specific to a Subject Matter Area the above Lobbying Activities may be associated with multiple returns.

Jennifer Carroll MacNeill TD (Dáil Éireann, the Oireachtas)

Jennifer Murnane O'Connor TD (Dáil Éireann, the Oireachtas)